"A pair of shoes today, the world tomorrow"
Our mission is to offer high-quality products crafted by our experienced artisans for over 30 Years! The result is the combination of comfort, quality and elegance.
Mychalom's goal is to subvert the usual business model used in the footwear industry: putting the consumer rather than the product at the center; and focusing more on the gap between brand and consumer and on engagement, going on to create a strong and lasting relationship with its audience.
Mychalom sees itself as an empathetic brand because it is personally and consistently committed to putting itself in the consumer's shoes and trying to understand what view they have of the world around them. Women's empowerment is one of the pillars on which the brand is founded; Mychalom has built its entire communication on this issue, including through its In Her Shoes column.
Elisa Castellari launched MyChalom after having worked several years in the footwear sector with the dream of wanting to create a brand of the highest quality but at affordable prices; a brand created by Women for Women, in fact our team is all female.